The Lazy Moose Logo Design

Lazy Moose opened in late 2016 and has been a success with Fort Worth patrons. It is the result of the partnership between Vance Martin of Lili’s Bistro on Magnolia and David Shaw of Shaw’s Patio Bar & Grill. The Lazy Moose is an unpretentious, laid back pub that combines a friendly atmosphere with a lodge feel.

The original tagline was Comfortable. Food. Drinks. Jazz. It appears that they changed “Jazz” to “Music” in the actual location. The logo design is intended capture the lodge feel with a touch of familiarity. I wanted the logo to embody the laid back atmoshpere of the venue and a friendly and welcoming feeling.

Deliverables:

• • Original logo concepts
  • Font selection
  • Color palette selection
  • Final branding guidelines
  • Logo format for print and digital

Design tools:

• Illustrator
• Photoshop

The following are examples from the logo presentation. While these are not all of the brand mockups presented to the client, these show how the logo could be used in collateral, products, packaging and branded materials.