PT Fitness You vs. You Campaign

PT Fitness is a unique fitness center that works to optimize energy levels, build strength, and enhance flexibility through dynamic functional movements.

The client wanted something that would add some uniqueness to their new campaign YOU vs YOU. They wanted a look that would be more impactful in a sea of other fitness centers. The expression of the campaign was to use vibrant color overlays that would add more energy and consistency across their social media posts. The intent was to give them a look that would add a punch of color and using a stylized headline to add recognition to their campaign. The entire campaign and assets were set up as libraries for the client in Canva.

Deliverables:

• • Original campaign concepts
  • Digital libraries set up for client in Canva
  • Print collateral packaged for client
  • Various collateral materials created

Design tools:

• Illustrator
• Photoshop

The following are examples from the logo presentation. While these are not all of the brand mockups presented to the client, these show how the logo could be used in collateral, products, packaging and branded materials.