Race on Race Street Logo Design

This is the official logo for the PT Fitness Race on Race Street event. This event features a Half Marathon, 10K, 5K, & 1 Mile Fun Run/Walk. This event serves as an opportunity to support and raise awareness for local charities around the North Texas area. This event allows people to discover the community that Race Street has become over the last few years.

The wanted something unique that would be classic and timeliness. The concept is a play on the street sign and the fact that this is on a street apply named Race street. I wanted this logo to have a uniqueness to it including the shape. The font used on the logo is called Interstate which adds to the effect of the street sign. The client was pleased and has continued to use this as their official event logo for 3 years now.

Deliverables:

• • Original logo concepts
  • Final branding guidelines
  • Logo format for print and digital
  • Various collateral materials (flyers, signage, tshirt designs, step and repeat, race bibs and more

Design tools:

• Illustrator
• Photoshop

The following are examples from the logo presentation. While these are not all of the brand mockups presented to the client, these show how the logo could be used in collateral, products, packaging and branded materials.